| Type | Private |
|---|---|
| Industry | Advertising |
| Founded | 1955 |
| Headquarters | Dallas, Texas, USA |
| Key people | Stan Richards, President and CEO |
| Website | www.richards.com |
The Richards Group is an American advertising agency. It is the largest independently owned agency in the country. . Working with founder, Stan Richards, there are 29 creative group heads.
Based in Dallas, Texas, The Richards Group reports annual billings approaching $1.25 billion. Memorable work includes the iconic Chick-fil-A Cows ("Eat Mor Chikin")[1], the Motel 6 campaign featuring Tom Bodett, and the dialogue-free Corona Beer TV commercials set on tropical beaches.
Major clients include Baby Magic[2], Fruit of the Loom, Home Depot, Sub-Zero/Wolf, and Zales. The agency handles advertising, public relations, and promotions for dozens of clients nationwide, in addition to sports/entertainment marketing for colleges and universities. List of Clients:
In the 3rd quarter of 2009, PODS signed The Richards Group as their creative agency.[3]
The Richards Group is associated by common ownership with Houston advertising agency Richards/Carlberg.
Key Dates[4]:
1953: Stan Richards begins doing freelance design work in Dallas.
1955: Stan Richards & Associates is formed as boutique design shop.
1975: The Richards Group is incorporated.
1976: Company becomes a full-service advertising agency.
1985: Motel 6 is signed as a client.
2001: Richards announces a succession plan.